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Published December 9, 2024
Remember Tony Stark's Jarvis from Iron Man? That super-intelligent AI assistant that could do basically anything? Well, Google's working on something remarkably similar, and it might just change how we use the internet forever. Let's dive into what Project Jarvis is all about, why it matters, and what's fuelling the absolute frenzy in the AI assistant space right now.
So here's the thing, Project Jarvis (yes, named after that Jarvis) isn't your typical chatbot. This is Google's attempt at creating an AI agent that doesn't just answer your questions but actually gets stuff done for you. Think of it as a digital assistant that can take control of your web browser and handle those tedious tasks you'd rather not do yourself.
Based on Google's latest Gemini 2.0 AI model, Jarvis is designed to work within Chrome, which makes sense given Google's dominance in the browser market. But what makes it special is what it can actually do. We're talking about an AI that can browse websites, fill in forms, compare prices, book flights, do research, and even make purchases on your behalf. Here's how it works, you give Jarvis a task and it takes frequent screenshots of what's on your screen, interprets what it sees, and then takes action by clicking buttons, typing in text fields, and navigating through websites just like you would. It's a bit like having someone looking over your shoulder and doing the work for you, except that someone is an AI.
Now there's a catch. At the moment Jarvis operates relatively slowly because it needs to "think" for a few seconds before each action. It's still relying on cloud processing rather than running on your device, which explains the lag. But considering we're talking about an AI that can actually complete complex multi-step tasks autonomously, a few seconds of thinking time seems like a fair trade-off.
Right, so you might be thinking don't we already have AI assistants? Well yes and no. Traditional AI assistants like Siri or Alexa can answer questions and set reminders, whilst chatbots like ChatGPT can generate text and help with research. But Jarvis represents something fundamentally different. The key distinction is that Jarvis is an autonomous agent, it doesn't just provide information, it takes action. It's designed to understand your goals and work through multiple steps to achieve them all whilst you're doing something else entirely. This is what AI researchers call agentic behaviour, the ability to pursue goals with minimal supervision.
Let's say you want to return a pair of shoes you bought online. With a traditional assistant you'd get information about how to do it. With Jarvis? You'd just tell it you want to return the shoes and it would search your Gmail for the receipt, find the order number, locate the returns page, fill out the form and schedule the collection. All done without you lifting a finger beyond the initial request.
Alright let's talk about why Jarvis could be a proper game-changer rather than just another tech gimmick. Think about how much time you spend on repetitive web tasks every single day. Filling in forms, comparing prices across multiple websites, searching for information and opening endless tabs, booking appointments. These tasks aren't difficult, they're just tedious and time-consuming. Jarvis handles all of this whilst you focus on work that actually requires human intelligence and creativity. We're talking about real substantial time savings here, not just shaving a few seconds off occasional tasks.
What makes this particularly clever is that Jarvis operates within Chrome, a browser billions of people already use daily. You don't need to learn some new interface or adapt to a completely different workflow. The AI adapts to your environment not the other way around. It can interact with any website, fill any form and navigate any interface because it's working with the same visual information you would. This familiarity removes one of the biggest barriers to adopting new technology, you're not starting from scratch which is refreshing in a world where every new app seems to require learning an entirely new way of doing things.
The personalisation aspect is genuinely impressive too. Because Jarvis can access your browsing history, Gmail, Maps and other Google services, it provides assistance that's actually tailored to you rather than generic responses. It learns your preferences, your shopping habits, your travel patterns and your communication style. Over time it gets better at anticipating what you need and how you want things done. This isn't some marketing buzzword about personalisation, it's an AI that genuinely understands your digital behaviour patterns and adapts accordingly.
Where AI agents really show their value is in handling complex multi-step tasks. Booking a holiday isn't just one simple action, it's finding flights, comparing prices across different airlines and dates, checking hotel reviews, coordinating dates with your schedule, ensuring everything fits your budget and managing all the confirmations. Jarvis can handle this entire chain of interconnected tasks without you having to micromanage each step. You set the goal and it works through all the details to get you there. That's the kind of automation that actually saves meaningful amounts of time rather than just moving the tedious work to a different interface.
There's also something to be said for the constant availability. Unlike human assistants, AI agents don't sleep, take breaks or have off days. Need something researched at 3 AM because you can't sleep and just remembered something important? Jarvis is ready. Want to book something whilst you're stuck in a meeting? Done. This means tasks get completed on your schedule not anyone else's, which is genuinely liberating when you think about it. You're no longer constrained by business hours or waiting for someone to get back to their desk.
Now here's where things get properly interesting. Google isn't the only company building AI agents, not by a long shot. We're witnessing the beginning of what industry insiders are calling the AI agent war and it's shaping up to be one of the most significant technology battles we've seen in years. The stakes are absolutely enormous and the competition is fierce.
OpenAI is bringing out something called Operator scheduled for release in January 2025. It's their answer to autonomous AI agents designed to handle multi-step web tasks, and given OpenAI's track record with ChatGPT expectations are absolutely sky-high. The company has already declared a code red internally, scrambling to improve ChatGPT in response to competition from Google and others. This tells you just how serious the situation has become when even the company that kicked off the whole ChatGPT phenomenon feels under pressure.
Then there's Anthropic's Claude which is already available in beta. Claude's computer use feature can control your entire computer, not just your browser, which is pretty remarkable when you think about it. It's been getting rave reviews from developers and has quietly captured around 32 to 40% of the enterprise AI market share, actually surpassing OpenAI in business adoption. Anthropic's focus on safety and reliability has won over major corporations who need to be careful about what AI tools they deploy across their organisations.
Microsoft isn't sitting idle either. They're integrating AI agents into their Copilot system enabling automated email responses, customer service tasks and business process automation. With their massive enterprise presence and £10 billion investment in OpenAI, they're a formidable competitor. They've got the resources, the customer base and the determination to be a major player in this space. Even smaller challengers are entering the fray, startups like H with their Runner H from Paris along with Relay and Induced AI are building specialised AI agents. What's particularly interesting is that Runner H's compact 2-billion-parameter model has actually outperformed Anthropic's Claude 3.5 Sonnet on certain benchmarks, proving that bigger isn't always better in the AI world.
Why are all these tech giants suddenly obsessed with AI agents? The stakes couldn't be higher really. AI is projected to contribute £12 trillion to the global economy by 2030 and AI agents could become a trillion-pound industry by themselves. Companies that dominate this space will control how billions of people interact with the digital world, that's an enormous amount of power and potential revenue. Beyond the money there's the strategic positioning to consider. Just as smartphones replaced desktops as the primary computing device for many people, AI agents could become the primary interface through which we interact with technology. Whoever controls this interface controls the next computing platform and that's not just about having a product, it's about defining how the next generation uses technology.
Each company is also fighting to protect its existing turf. Google has traditionally dominated search, Microsoft dominates enterprise software, OpenAI captured the consumer AI imagination with ChatGPT and Anthropic has won over businesses with Claude. AI agents represent a chance to reshuffle this deck entirely which makes everyone both excited and nervous. There's also a defensive element at play here. Google sees AI agents as a way to maintain its search dominance in an AI-first world, Microsoft views them as essential to keeping its enterprise software business relevant, OpenAI needs them to justify its massive valuation and the staggering infrastructure commitments it's making. Nobody wants to be left behind in what could be the most important technology shift of the decade.
This AI agent war is playing out across three distinct fronts and each one matters enormously. In the coding space Anthropic's Claude has been the go-to AI for developers but Google and OpenAI are now fighting back with improved coding capabilities. Whoever wins developers' hearts will have a massive advantage because developers build the applications that define how AI is used in practice. In the consumer AI market OpenAI still dominates brand recognition, as Sam Altman noted ChatGPT is AI to most people, but Google's Gemini and Meta's Llama are gaining ground. Jarvis could be Google's trump card for reclaiming consumer attention. Then there's enterprise adoption where Anthropic has quietly been winning. Their safety-first approach and reliable performance have made Claude the preferred choice for large businesses whilst Microsoft's Copilot agents and Google's enterprise offerings are trying to close this gap.
As if the competition weren't intense enough, regulators are starting to pay close attention. U.S. Senators Elizabeth Warren and Ron Wyden have launched investigations into partnerships between Google and Anthropic as well as Microsoft and OpenAI, concerned about potential antitrust violations. They're worried these partnerships create barriers to competition and could lead to higher prices for businesses and consumers. The Federal Trade Commission has also warned that these corporate partnerships might lock in the market dominance of large incumbent technology firms, stifling innovation and limiting consumer choice. This regulatory scrutiny adds another layer of complexity to an already complicated competitive landscape.
Look I'd be doing you a disservice if I only focused on the exciting bits. There are legitimate concerns about AI agents that we need to talk about honestly. An AI that can see everything on your screen, access your emails and act on your behalf has access to incredibly sensitive information. What happens if that AI is compromised? Who has access to the data it collects? How long is that data stored? These aren't hypothetical concerns, they're real questions that need answering before widespread adoption can happen safely.
There's also what I'd call the creepy factor to consider. There's a fine line between helpful and invasive and AI agents walk that line every single day. An AI that anticipates your needs can feel magical but one that knows too much or acts too presumptuously can feel deeply unsettling. Finding the right balance will be crucial for user acceptance because even the most useful technology will fail if people find it uncomfortable to use. Then there's the question of accountability when things go wrong. What happens when an AI agent makes a mistake? Who's responsible if it books the wrong flight, makes an incorrect purchase or sends an inappropriate email? These questions of liability and accountability are still being worked out both legally and practically.
Research from Anthropic's own engineers reveals concerns about something they call deskilling. When using AI agents developers sometimes feel they're losing touch with their craft, the skills that made them valuable in the first place. If we delegate too many tasks to AI do we lose important skills and the satisfaction that comes from doing work ourselves? This is a philosophical question as much as a practical one but it's worth considering. And then there's the elephant in the room, job displacement. If AI agents can book appointments, manage schedules, handle customer service and automate business processes, what happens to the people who currently do these jobs? This is a real concern particularly for roles focused on routine repetitive tasks.
So where are we heading with all of this? Jarvis was reportedly previewed internally in November 2024 with plans for a potential December announcement alongside Gemini 2.0. After that it'll likely be released to early testers before a broader public launch, probably sometime in 2025. But this is just the beginning of what promises to be a transformative period in how we interact with technology.
Bill Gates who knows a thing or two about technology revolutions believes we're on the cusp of something major. He's said that in the near future anyone who's online will be able to have a personal assistant powered by AI that's far beyond today's technology. He's not wrong, the technology is advancing rapidly and what seemed impossible just a few years ago is now becoming reality. Research shows promising results already with advanced AI agents achieving success rates above 70% on complex web navigation benchmarks, representing massive improvements over previous systems. As these agents get better, faster and more reliable their adoption will accelerate.
Industry observers reckon 2025 will be the year AI agents truly take off. OpenAI's Sam Altman has stated that AI agents will be integrated into daily life by next year whilst Anthropic's CEO suggested that within six months 90% of code could be written by AI. Whether these predictions are spot on or slightly optimistic the direction of travel is clear. We'll likely see AI agents become as common as smartphone apps are today. Your personal AI might help you manage your entire digital life from emails and calendar to shopping, research and entertainment recommendations. The question isn't if this will happen but how quickly and in what form.
Honestly? Probably a bit of both and that's okay. AI agents like Jarvis represent genuine progress in making technology more helpful and less tedious. The time savings alone could be transformative freeing us from mundane digital tasks to focus on work that actually requires human creativity and judgement. The potential for improved productivity and quality of life is real and shouldn't be dismissed just because there are concerns to address.
At the same time we're handing over significant control to AI systems and that comes with risks. Privacy concerns are legitimate, job displacement is a real possibility, the concentration of power amongst a handful of tech giants is troubling and the regulatory framework to govern all of this is still being worked out. The AI industry's use of the term agent has even sparked some nervous humour, as one commentator noted with Agent Anthropic, Agent OpenAI and Agent Microsoft we're just waiting for the memes comparing them to Agent Smith from The Matrix. Perhaps it's time for the industry to consider more friendly terminology that doesn't evoke images of sinister programmes taking over the world.
Project Jarvis and the broader AI agent revolution represent a fundamental shift in how we'll interact with technology. This isn't just another feature or app, it's potentially the next computing platform as significant as the shift from desktop to mobile. The competition between Google, OpenAI, Anthropic, Microsoft and others will benefit us as users driving innovation and hopefully keeping prices competitive. But it also raises important questions about privacy, security, job displacement and corporate power that we need to address thoughtfully rather than rushing headlong into adoption.
If you're a professional start thinking about how AI agents might impact your work. If you're a business owner consider how they might transform your operations. And if you're just a curious tech enthusiast keep watching this space because 2025 is going to be absolutely fascinating. The age of AI agents is here, whether they become our helpful digital colleagues like Jarvis or something more concerning like Agent Smith remains to be seen. But one thing's certain, the way we use the internet is about to change dramatically.
What do you reckon? Are you ready for an AI assistant that actually does your work for you? Or does the whole thing make you a bit nervous? Either way it's coming and it's coming fast. The question now is how we as individuals and as a society choose to engage with this technology, what safeguards we demand and what kind of future we want to build with these incredibly powerful tools. That's a conversation worth having and it needs to happen now whilst we still have time to shape the direction this technology takes.